Regional Marketing Manager - Asia Pacific- Kuala Lumpur

Regional Marketing Manager - Asia Pacific- Kuala Lumpur

REPORTS TO:

Dual reporting to VP of Marketing and Regional Operations Manager

DEPARTMENT:

Corporate Marketing

JOB PURPOSE

The Regional Marketing Manager is responsible for the development and execution of marketing plans across the Asia Pacific region. The marketing team located throughout this specific region will report into this role and they will work to gather sales requirements and priorities, assess competitors and deliver targeted campaigns. The Manager will be responsible for putting a marketing plan in place that supports strategic business objectives and for a continual improvement plan to develop the skills of their regional marketing team. This manager is also responsible for working with the other two regional marketing managers (who cover the geographic territories EMEA and the Americas) to share best practice that will help AVEVA to build an effective and well-coordinated global marketing organisation.

DIMENSIONS

The role requires an experienced marketing professional with extensive international expertise within the enterprise software industry. The Manager will be the primary field representative to Corporate Marketing for their region and will be responsible for setting marketing priorities, overseeing the execution of campaigns, programmes and activities, and measuring ROI. Responsibilities include, but are not limited to, the following activities:

Create a yearly marketing plan with measurable objectives 

Identify and monitor regional and global marketing trends

Provide regional competitive analysis as required

Oversee the execution of promotional programmes and industry campaigns

Set priorities for regional events and activities

Define regional advertisement, editorial and press activities

Define a digital marketing strategy tailored to the region

Oversee of local collateral and translation requirements

Manage regional marketing budget and the allocation of resources

PRINCIPAL ACCOUNTABILITIES

The primary objective of the Regional Marketing Manager is to constantly improve the effectiveness and efficiency of AVEVA’s regional marketing activities. To achieve this, the manager must lead the regional sales and marketing teams to effectively deliver the campaigns and programmes defined by global marketing and the industry campaign teams. As part of a group of three Regional Marketing Managers, this role must also work closely with these colleagues to develop a consistent strategy for marketing plans and metrics that can be applied globally to continually optimise activities. 

Primary Responsibilities

Lead a regional team with a well-defined and agreed marketing plan

Develop and execute lead generation and pipeline management activities

Manage dual reporting relationship with regional marketing representatives

Work directly with sales management to define regional markets and priorities

Liaise with the internal communication team to share and promote regional activities

Champion the integration of the AVEVA CRM system into the sales & marketing process

Support corporate marketing guidelines and best practice

Support the long-term development of a global AVEVA World Community for customers

IMPORTANT WORKING RELATIONSHIPS

This role has a dual reporting structure to Corporate Marketing and to the Operations Manager for their geographic region. The regional marketing team reports to this manager, while working closely with the local sales management. It will be very important to effectively manage this dual reporting structure in order to ensure that the tactical needs of the local sales teams are being met, as well as the more strategic corporate priorities. In addition, this role will also work closely with the industry campaign team to incorporate predefined campaigns and product programmes into their regional marketing activities.

KNOWLEDGE, SKILLS & EXPERIENCE REQUIRED

Extensive experience in the global marketing of enterprise software technology

Experience in working with dual reporting structures and direct sales teams

Experience in managing a multinational marketing team

Experience working with technical software products and solutions

Knowledge of AVEVA’s primary EPC, OO and shipbuilder markets is desirable

Ability to work independently, making strategic resource and priority decisions

Ability to establish best practice standards for all marketing activities

Multicultural relationship development

Budget management experience

Excellent English language verbal and written communication

Ability to speak other languages highly desirable

Strong presentation skills

Strong negotiation and planning skills

Passionate team player and self-starter

Creative thinker who can motivate people

HOW TO APPLY

Full applications, including a CV and covering letter should be emailed tohr.asiapacific@aveva.com.  

AVEVA welcomes all applicants regardless of gender, sexual orientation, marital/civil partnership status, race, religion and belief, disability or age.